Shannon Senderling

The responses highlight all four organizational culture types, although there is an expressed desire to develop a more hierarchical culture and move away from a market culture. This subtle shift towards a hierarchy culture reflects a desire for a more well defined structure for decision-making, which will lead to greater stability, predictability, and efficiency. Developing separate areas for focusing, collaborating, learning, and socializing is critical to the success of the organization. Increased technology should be incorporated into the workplace (i.e., Dashboard) to promote information sharing. Additional visual display in the form of tack surfaces and white boards can help document, reinforce, and
focus information for staff members. Maintaining proximity among all members of the staff is important for knowledge sharing, ease of communication, and collaboration. However, the open work environment must be improved by reducing factors that contribute to sensory overload. A consistent brand must be communicated throughout all public spaces.